09 Jul Know Your Client’s Budget
There’s a great deal of convenience to knowing a person’s budget before you begin business with them. At Silvertoad, we think that being clear about any budget limitations from the start, both the designer and the client can save time and ultimately benefit from a better devised business plan.
“Why didn’t you tell me what you could afford?”
Buying design is, obviously, a financial transaction. At some point money will come up. In fact, one of the first questions we ask prospective clients early on is the size of their budget. This question tends to make people nervous. I’ve had clients flat out refuse to tell us, with the explanation that if they disclose that information we’ll just tell them that’s what the work will cost.
That’s partially true. We can tell you what you will get for that amount. Then we can talk about whether you actually need that much work or not. But most of all, what that figure tells us is how to guide you toward the appropriate solution for the client, and to stay away from solutions that are outside of their price range.
Not everyone knows what their budget is. It just means few options can be discussed. Some below your price range, some above.
There’s more than one way to the waterfall.