As we're in the design business here at Silvertoad Ltd. we all had a discussion about the ingredients of a successful and memorable logo. A logos purpose is easy to define: it's a symbol that identifies a company, society or organisation, often without the use of...

Last week Red Bull admitted that they had contacted The Craft Brewing Co. about withdrawing their Redwell trademark application because of similar names. Following a period of engagement between Norwich University's Ideas Factory scheme and The Craft Brewing Co. three design students created the new look brand. The...

McDonalds sheds its logo for its next poster campaign. Bold move and will other companies follow suit? What can be said about McDonalds that hasn't already been said? It's army of burger-vendors file behind one of the most recognisable logos on the planet - even 3...

It's Summer time. We're always thirsty in the Silvertoad Dug-Out, so this article about a cold soft-drink rebrand really quenched our mind-grapes! The brand in question? Why, it's Rio! Remember our article on the Pepsi rebranding called The Restraint Of Pepsi? We think that we may be...

The Portfolio What's changed? When looking for that all important first job, possessing an eye-catching and engaging portfolio is very crucial. With technology ever evolving you need to be able to adapt the way you showcase your work accordingly.  Whilst its still more than acceptable to display...

Bob Mazzer has been taking photographs on the London underground since the early 1970s. Bob Mazzer has documented the lonely, the ill, the mad, the drunk, the beautiful and the damned in the tunnels beneath the UK capital, London.  These portraits have ensnared all of us...

A whole journey around the sun has been completed since the London 2012 Olympics, so its perhaps a good time to re-evaluate the controversial logo. The logo creators Brian Boylan and Patrick Cox, of Wolff Olins get to reflect on the process of creating the logo and...

Sorry, we were a bit late with this! Commissioned by the Barbican, Leandro Erlich giant optical illusion meets art installation stands on the foundations of a house that was bombed in the second world war. You can find it in Dalston, close the Rail Stations in east...