07 May Facebook Has Evolved
Stop asking for Facebook Likes and Shares
No matter what line of business you are in or what industry you focus on, in order to be a success, you need to reach out to people. In an ideal world, people would find you and come to your site but of course, this isn’t what happens for businesses.
This is why it is important for firms to be where people are and in the modern era, social media sites are crucial for expanding your brand and developing a new customer base. Sites like Facebook are essential for promoting your business and many firms are developing a marketing strategy that enables them to reach a targeted audience with great impact.
Facebook knows that they provide a great platform for businesses and understandably, they are keen to maximise their opportunities of enabling firms to search for customers and reach out to a new audience.
There are different ways that Facebook can achieve this but they have decided to take a leaf out of Google’s book and this means that the algorithms on Facebook have changed. If you have been using Facebook promotions as part of your social media management activities or you are keen to enter the world of Facebook promotion, it is important to be up to date with how Facebook encourages promotional activities on site.
Stop asking for likes and shares
One of the most effective ways for businesses to develop an audience on Facebook is to ask for shares, likes and comments. This has helped firms to reach new audiences and to benefit from recommendations from other users. However, the site is now considering these activities to be like-baiting and if you engage in these activities, it is likely that your updates or activities will be prevented from appearing in people’s newsfeeds. This means it is harder to organically grow your customer base, which of course means that more businesses will be looking to pay for promotional activities on Facebook.
While you may argue that asking for likes and shares doesn’t cost you anything, it does still take time and if you are getting no benefit from it, it makes sense to remove it from your social media management activities.
Cut out the spam
No one really likes spam but you can see why businesses thought it was a worthwhile tactic to utilise, even on social media sites. Of course, now that algorithms are in place, spam can be damaging to a business. The algorithms look for links or posts that are shared or liked after they have been clicked through. If this comes back with a low level, the content may be deemed as being spam. This means that some businesses may find that genuine content is marked down if there is not a good take up on their links. This is something to bear in mind and most algorithm updates will normally cause some problems for people playing by then rules.
Edited from an article by Blue Penguin Media.