by Toma HabashiIf you have not yet incorporated a social media strategy into your business then you’re missing out on a great opportunity. In fact about 96% of marketers are actually pursuing digital marketing initiatives. The potential with social media is endless. While a lot of brands are already implementing social media strategies, there are still a huge amount of businesses who aren’t familiar with the benefits of social media. Here are just five of the ways in which social media marketing can help improve your business.
Social media increases brand recognition: By implementing a social media strategy into your business it will significantly increase the engagement with your audience as well as visibility. With social media users expected to reach 2.5 billion by 2018 the reach is enormous. By investing just a few hours per week on updating your social media pages with new content it is proven that it will significantly increase your brand exposure.
Improves brand loyalty: Social media is not just a place to promote your products; however, they also provide you with a two way channel for your brand and audience to communicate. Without communication there is no relationship at all. Tools such as Facebook messenger are being used by brands to respond to customer’s problems or enquiries daily. This is extremely important because it allows you to engage with your customers and help build long lasting relationships.
Higher conversion rates: Social media allows you to convert your brand from being a bland traditional corporation, into a more humanising group in which people can actually relate to. By being on social media it allows you to become more approachable and personal. It’s a given fact; people prefer to do business with other people rather than with organisations. Every post you share is an opportunity to convert users into potential customers.
Increase in inbound traffic: Without traffic your website will remain a lonely place, so you better start thinking of ways to drive people to your site. One key way to do this is through social media. Using the power of social media and creating relevant content will result in enormous amounts of traffic. Let your audience know what you can provide for them, give them reasons to actually need or rely on your website and they will keep coming back for more.
Boost your brands SEO: SM and SEO are very closely linked together. Both of these marketing techniques are essential for every modern business out there. They both attract visitors organically and help you build inbound marketing strategies. The high traffic on social media drives increased inbound clicks which leaves a huge positive impact on your search ranking. Being active on social media will lead search engines like google to better understand what your brand is all about. The more links you have, the more authority your brand will gain.
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