by Toma HabashiFirst of all you may be wondering what is SEO? Well SEO also known as search engine optimisation is simply the technical and creative process used to improve the visibility of a website in search engines, with the aim of driving more potential customers to it. There is a lot of information online about SEO which can be very overwhelming. While the list of benefits of SEO is vast, below are the top 5.
Increased Traffic – Websites that are higher up in the search engines receive a majority of the impressions and clicks therefore ranking in these top positions can result in a significant increase in traffic. SEO also focuses on keywords and Meta descriptions. These show up in the results page when people search for a certain topic. Having optimised tags and descriptions helps to draw in more people to the website and increase the click through rate.
ROI – Whether you are an e-commerce or non-ecommerce business Search Engine Optimisation can provide trackable results. SEO agencies like ourselves can actually track nearly every aspect of the strategy, this includes things such as increases in rankings, traffic and conversions. You can also drill down at a granular level and see the demographics of people who interacted with the website. With Ecommerce sites we can also see which paths users take in order to complete a sale. This includes how they got to your website and even what keywords they was searching for.
Cost effectiveness – Search Engine Optimisation is one of the most cost effective marketing strategies available because it allows you to target users who are already looking for your products or services online. SEO is an inbound strategy which helps businesses save money as opposed to outbound strategies like cold calling. Cold calling is still very effective however the leads generated cost 61% more than leads generated by an inbound strategy like SEO. SEO targets people who are actually searching for similar products and services therefore the traffic brought in from SEO is a lot more effective as they are more likely interested.
Increased site usability – SEO simultaneously helps to make your website more user friendly. SEO consists of rearranging the sites pages and links which makes the website a lot easier to navigate around and also helps it get found by more people. This can help people find certain information on the website quickly and it also helps search engines crawl the site to find pages.
Brand Awareness – As appearing in the top position rankings increases impressions, having your website appear higher up in the search results means that your brand will be exposed to more people. Being on the first page for your chosen keywords instills trust because companies on the first page are generally more trustworthy. The more pages you have that rank high in the search engine, the more chances people will see your content and then associate it with you brand.