It can be overwhelming to try and advertise your company when there are so many options to choose from. Do you go for an all-out parade of banners, 30-piece stationary kit with hanging flags out of your office windows? Or do you opt for a discreet strategy with a single flyer in local paper?
As a rule of thumb in our technological climate, any company should have a working website and social media platforms across Facebook, Instagram, Twitter and LinkedIn. Then from there you can figure out how to advertise your business further.
For smaller businesses, we would recommend using printed advertising in local newspapers, having business cards as well as flyers. According to a survey done by The Nielson Company, 56% of shopper engagement originated from printed products compared to only 37% with digital products. The digital industry hasn’t overcome print just quite yet!
If you have a larger business, then go bigger. Customised stationery and roller/mesh banners to show off at careers events is always a good starting point, as well as company accessories like T-Shirts and tote bags. However, business cards and leaflets are still effective for your captive audience.
If you’re interested in some of the products we’ve mentioned, have a look at the products we sell online and make the decisions for your company.