Needless to say, technology has always been evolving but is now expanding more rapidly than ever before.
In the “Old School” days, to communicate with people or purchase something, it was a very physical task – but today, most of these things are now available to do without moving from your seat. Instant gratification is the key to this concept, and more and more businesses are adapting – with the main focus points being social media, digital marketing and a website.
The developments of mankind’s relationship to technology is more prevalent than ever. If you want a coffee- you can now link your phone to a coffee vendor and place your order for a cappuccino ready to collect when you are. If you’re after a particular pair of shoes – it’s all online ready for you. If you want your blinds to go down when you’re out – there’s an app for that too.
The future is mobile – and a priority for businesses should be responsive websites, interactive social media and targeted advertising, meaning you’ll reach out to the people most likely to build business with you. Instant communication is available on a large range of devices, but mobile is key – everyone takes them everywhere. Every 60 seconds, 3.3 million facebook posts are made – that’s the scale we’re dealing with.
We can expect the next few years in digital business to be focused around artificial intelligence and automation – removing the middle man that logs and processes orders, has to collate data or likewise. We need to be prepared for brand new business models, adapted strategies and effective timekeeping to stay up to date with the rapid transformation that’s coming our way.