The answer is yes, it does.
“Maybe I don’t need a logo.” “I don’t have time to design one.” “There are more important things to focus on.”
There has always been an excuse behind why a logo is unimportant to a company. But a business name without a logo is like driving halfway to a destination and then deciding you prefer the view from the roadside. Why would you stop? You’d be missing out on all of the great things if you just kept driving.
As a business owner, design should be a key factor when starting up your business. An organised colour scheme and related images gives off the aura of professionalism that clients are searching for. Plus, the elements of your logo will be the foundations for future branding materials – letterheads, business cards and newsletters all have the same design running throughout.
Look at companies like FedEx. Their logo is incorporated within their company name: an arrow to communicate how they deliver from A to B. And Baskin Robbins has a secret number 31 to highlight the variety of ice-cream flavours they sell. Both companies are clearly communicating to their customer what they do. Even the Silvertoad logo has a hidden message… the word Silver within the toad!
A visual grabs the customer’s attention and immediately communicates your company’s core values to them. There is substantial evidence to highlight how visuals are much more memorable than text, and you want your customers to remember you! It also helps a customer decide what their overall perception is of you; a logo is the face of your company, so think: is yours smiling?