Using signage is a great way to advertise your morals and services as a business. It’s visual, therefore it’s memorable! Here are our top tips about designing your signage for your brand.
Make your typeface readable
Multiple typefaces or fancy designs can detract from your overall message. It can also make your design seem cluttered and unprofessional. Block letters and capitalisation reads much better for the human eye, therefore you should choose a clear typeface that is easily readable as well as a slightly larger font for emphasis.
Your call of action must be good
Being the largest form of advertisement, it is important that your marketing designs motivates the customer to act upon their emotion caused by your signage. An effective sign should have a simple goal with catchy instructions. This ‘call to action’ gives your customers the nudge in the right direction.
Less is more!
Your sign will be seen by thousands of eyes, therefore passers-by only have a matter of seconds to interpret your signage. Make sure your message is clear and concise, so it doesn’t get ignored. As a rule of thumb, if it takes you more than 5 seconds to interpret your sign, then shorten it.
Think about the perfect location
When planning and placing your signage, you must consider the location of your advertisement. This will help you determine how your signage should be designed. For example, street signs could be very precise and clear as it will be seen by people on the-go. However, window signs attract large audiences, therefore strong, catchy words broadly promotes your business.
Consider colours that work
The sign should distinguish itself against the background, therefore the colours you choose to include must ensure that the foreground and background do not clash, otherwise it will be difficult to read. Bright and vibrant colours that are trending currently would be a good place to start, but make sure that they complement each other and don’t clash!
At Silvertoad, we offer graphic design and printing services for all of your advertising needs. If you want to enquire about what we can offer for your business, give us a call on 0800 756 6841 or email us at [email protected].