Web Analytics Are Important For Everybody
Roads | Silvertoad, Luton

We’re not going to blind you with science or even bore you with endless sales patter and fact. If you’re reading this far then you care about your business and you want to see if your website is working for you. You also want to see if you company is being read by the right people in the right place. The click to conversion rate (or browser to buyer) is an all important factor and a lot of firms don’t realise that they can track and monitor how many people visit their site and where they come from. You can also tell how long an individual has spent on your site and which pages they may have read. Websites are a good investment for any company but unlike the old days you can stay in touch with it’s progress. It’s no longer like sending out a message to the universe like ‘Voyager One’ and hoping you make contact one year. There’s now stuff you can do to enhance your brand and improve your ROI.

So don’t just buy a site because every body else has one, follow it up by engaging a specialist that can react to how your viewed and constantly help your company adapt and stay ahead of the way consumers shop or even read on the Internet.

Silvertoad has compiled a list for the ‘educated layman’ to help you get a good grounding in web analytics.

What are website analytics?
Website analytics are generally referred to as the measurement, analysis and reporting of Internet in order to understand and optimize website. To put this simply, it is data on:

  1. Who visits your website.
  2. How they got there.
  3. What they did once they landed there.
  4. Where they went afterward.

What information does website analytics provide?
Website analytics provides information about both your website as well as its visitors. For example, most premium analytics solution will give you data on:

  • Your audience:
    • How many visits you’ve had to your site
    • Whether the people on your site are new or returning visitors
    • Demographic data such as what country they are visiting from
    • What browser they are using, such as Internet Explorer or Firefox
  • Audience behavior:
    • Where visitors landed on your website and where they exited (homepage, services page, etc.)
    • Which pages are the most popular
    • How long visitors spent on your site
  • Campaign data:
    • What campaigns drove visitors to your website
    • The domains that referred your site’s traffic
    • The keywords people searched in order to find your site